Back House Marketing is the perfect match for anyone looking to turn their dreams of opening a restaurant into a reality. We work with you through the entire process from Idea creation through the design and construction details. We make it easy because you only have to work with one partner; a partner which will be with you every step of the way. A Pro Forma is a necessity do determine if the concept is actually viable. When the Pro Forma is completed with care and attention to detail, it will serve as the ultimate decision maker whether to actually move forward with the concept or scrap it for another. It will give us the ability to forecast and plan the funding of the project as well as the ability to set goals moving forward. Our Pro Forma is designed with care which does not just take in the variables of industry nationwide, but examines the local market to make adjustments that are specific to the area in which the business will operate. Our very talented staff are foodservice industry specialists, just like the big chain restaurants, we will incorporate your restaurant’s concept and branding into the complete design from the atmosphere and logo, to the Menu and website, to in- store promotional materials, and signage. During concept development, we help consult with the design or redesign of restaurants from a marketing perspective. This can be as simple as a small “face-lift” or as complex as a complete build up. We work with only the best architects in the business. It is a fact that most of the busiest and most successful restaurants are chains. The reason for this success is that costumers know what they are getting when entering a chain restaurant. There is no guess work. Chains are successful because they are consistent. Everything about the chains branding says “quality” and “consistency”. We at Back House believe that many times, the closer a small private restaurant can mirror a chain restaurant as perceived by the customer, the better chance the small entrepreneur will have at success. Many of our independent, single operation unit clients have achieved this “Chain” restaurant feel and have experienced great success. Many of our clients have told us that their customers are frequently asking “How many stores do you have?” and “Where are they located?” It is no myth that the attention should be paid to the details. As you can see in our portfolio and success stories, we leave no stone unturned when it comes to detail. The theme must run throughout all aspects of the operation. Yet in keeping with the goals of the concept design, we are able to achieve the maximum creative results under an affordable budget. We are experts in maximizing the use of each and every dollar spent to achieve the most out of the concept. Remember, it is a complete dining experience which touches all the senses! The concept must be the veins in which the life blood of the idea is spread throughout each facet of the operation. And to create an extremely successful concept, every facet of the operation must contain elements of, and relate back to the theme!

When creating or revamping a restaurant concept, the menu can be the single most important marketing tool. The menu is the leading indicator of what the concept is trying to portray. The menu is an extension of the entire vision of the concept. Every aspect of the brand should be considered when designing the menu. At Back House Marketing, our culinary development team works to achieve a menu that reflects the overall marketing strategy and a menu that captures the essence of your restaurant theme.
Restaurant Menu Consulting
Our Culinary team will work with restaurant operators to achieve the exact “vision” of the establishment. We work with you not only to create the menu items, but also mouthwatering, creative names and verbiage, the recipes, the recipe spec books including photos of each item and the plate presentation, as well as training your staff on the importance of consistency. Of course at McGuigan Concepts, we also specialize at creating a bar inventory and menu as well. Let the Back House Marketing team develop your culinary needs and help you to create a menu that will further define your brand and make your concept a success.

Back House Marketing will help you to create the perfect menu items to compliment your marketing strategy. We have a database of thousands of tried and proven recipes from around the world. If you have an idea for a new food item, we can perfect the recipe in our test kitchen. Every menu item will be professionally prepared, plated, and samples by you and our panel and undergo our critical F.A.C.T. testing. This is a Back House Marketing test that assures the most important attributes of each menu item are met for Flavor-Appearance-Consistency- and Texture. Back House Marketing will help you analyze all recipe ingredients for quantity, quality and price, assuring you are purchasing the best possible product and best value for your dollar.